澳门广东会

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企业管理:成熟企业的五大管理

时间:2020-02-07 编辑:华财会计

  概括的讲,企业的管理内容包括:计划管理、流程管理、组织管理、战略管理、文化管理。这五项内容是一个递增的梯度关系,要求企业需要依次实现这些管理内容,换句话说,就是第一先解决计划管理的问题,之后解决流程管理的问题,依次是组织管理,然后是战略管理,最后是文化管理。这个顺序不能够颠倒,不能够打乱,也不能够只作一个而忽略其他,一个好的企业管理,是需要这五个内容和谐发展,协同作用的,而这五项内容的协同就是企业的系统能力。一个具备了系统能力的企业才有希望具有核心能力。

  计划管理:回答资源与目标是否匹配的问题

  JIHUAGUANLICHANGCHANGBEIRENMENHEJIHUAJINGJILIANXIZAIYIQI,ZHEIZHONGPIANJIANDAILAIDEZHIJIEHOUGUOSHIWOMENDEGUANLICHUZAIWUXUZHUANGTAI。ERDUIYUJIHUABENSHENDELIJIEDANGZHONG,WULUNSHIQIYENEIBUHAISHIQIYEWAIBU,DOURENWEIJIHUASHIYIZUSHUJU,SHIYIGEKAOHEZHIBIAODEZHIDAOWENBEN,MEIYOURENRENZHENDEXIANGGUO,JIHUABENSHENSHIYIGEGUANLINEIRONG。JIHUAGUANLIYAOJIEJUEDEWENTI,BUSHISHUJU,BUSHINIANZHONGDEKAOHEZHIBIAO,GENGBUSHIWENBEN。JIHUAGUANLIYAOJIEJUEDEWENTISHIDUIYUMUBIAOHEZIYUANZHIJIANGUANXISHIFOUPIPEIDEWENTI,JIHUAGUANLIJIUSHIYAOMUBIAOYUZIYUANDEGUANXICHUZAIPIPEIDEZHUANGTAI,ZHEISHIYIGEZUIWEIJICHUDEGUANLINEIRONG,YINCI,JIHUAGUANLIYOUSANGEGUANJIANYUANSUGOUCHENG:MUBIAO、ZIYUANHELIANGZHEPIPEIDEGUANXI。

  MUBIAOSHIJIHUAGUANLIDEJIZHUN。JIHUAGUANLIZAIGUANLILILUNZHONGYEBEIQUERENWEIMUBIAOGUANLI,MUBIAOGUANLIDESHIXIANXUYAOSANGETIAOJIAN:DIYI,GAOCENGQIANGYOULIDEZHICHI;DIER,MUBIAOYAONENGGOUJIANYAN;DISAN,QINGCHUMUBIAOSHIGAOCENGGUANLIZHEDEMUBIAO。ZIYUANSHIJIHUAGUANLIDEDUIXIANG。JIHUAGUANLISHISHISHANGSHIGUANLIZIYUAN,ERBUSHIGUANLIMUBIAO。HENDUORENDUIYUJIHUAGUANLIDELIJIEDUOSHIYUMUBIAOLIANXIZAIYIQIDE,YETONGCHANGHUIYIWEIMUBIAOSHIJIHUAGUANLIDEDUIXIANG,QISHIJIHUAGUANLIDEDUIXIANGSHIZIYUAN,ZIYUANSHIMUBIAOSHIXIANDETIAOJIAN,RUGUOWOMENCHAOYUEBIANHUARANGJIHUADEYISHIXIAN,WEIYIDEBANFASHIHUODEZIYUAN。MUBIAOYUZIYUANLIANGZHEPIPEIDEGUANXISHIJIHUAGUANLIDEJIEGUO。YEKEYISHUOLIANGZHEDEPIPEIGUANXISHIHENGLIANGJIHUAGUANLIHAOHUAIDEBIAOZHUN,DANGSUOYONGYOUDEZIYUANNENGGOUZHICHENGMUBIAODESHIHOU,JIHUAGUANLIDEYISHIXIAN,DANGZIYUANWUFAZHICHENGMUBIAOHUOZHEDAGUOMUBIAODESHIHOU,YAOMELANGFEIZIYUAN,YAOME“ZUOBAIRIMENG”。SUOYIHENDUOSHIHOUWOBINGBUGUANXINQIYEQUEDINGSHENMEYANGDEMUBIAO,QIYESHELIDUODADEMUBIAO,WOZHISHIGUANXINZHEIGEQIYEYOUFOUZIYUANLAIZHICHENGTADEMUBIAO。DANGWOMENDEQIYEGAODIAOJINRUGUOJISHICHANGDESHIHOU,WOHUIKANTASHIFOUYONGYOUGUOJIDERENCAI、GUOJIQUDAO、GUOJIBIAOZHUNDECHANPIN,RUGUOMEIYOUZHEIXIE,KONGYOUYIGELIXIANG,YIQIANGHONGHUZHIZHIYESHITULAO。

  流程管理:解决企业运营效率的问题

  WOKENENGBIHENDUORENDOUREZHONGYULIUCHENG,ZAIQIANHOUDEWENZHANGZHONGYEBUDUANDETICHANGLIUCHENGDEZUOYONG,YINWEIJIEJUEQIYEXIAOLVDEWENTI,LIUCHENGSHIGUANJIAN。WOZONGSHIXIANG,WEISHENMELIUCHENGGUANLIWOMENZONGSHIZUOBUDAOWEI,YEXUWENHUASHIYIGEJIEKOU,YINWEIZHONGGUORENDEXINGWEIXIGUANJUEDINGLEWOMENGENGXIHUANZHIWEIDUOGUOLIUCHENG。KESHI,WOMENHAISHIKANDAOBALIUCHENGCHULIDEHENHAODEZHONGGUOQIYE,RUHAIER、HUAWEI、LIANXIANG,GUIJIEQILAI,LIUCHENGGUANLIHAISHINENGGOUZUODEDAO。SHIXIANLIUCHENGGUANLIXUYAOGAIBIANGUANLIDEYIXIEXIGUAN,WOJIANDANGUINAWEISANDIAN:YIGESHIDAPOZHINENGXIGUAN,ERSHIPEIYANGXITONGSIWEIXIGUAN,SANSHIXINGCHENGJIXIAODAOXIANGDEAOMENGUANGDONGHUI。

  DAPOZHINENGXIGUAN。SHOUZHONGGUOGUDAIJIQIANNIANGUANZHIDEPINWEIDENGJIZHIYINGXIANG,ZHONGGUOQIYEZHONGDEZHINENGBUMENHENDACHENGDUSHANGBINGCHENGGUDAIGUANZHIYANXIXIADE“ZILIQUXIANG”ERFEI“FUWUQUXIANG”。ZAI“ZILIQUXIANG”QINGKUANGXIA,GEZHINENGBUMENTEQUANPENGZHANG,YONGYOUGENGDAKONGJIANLAIMOUQUYIJISILI,DAOZHIXIAOLVXIAJIANG。ZHINENGDAOXIANGCEZHONGYUDUIZHINENGGUANLIHEKONGZHI,GUANZHUBUMENDEZHINENGWANCHENGCHENGDUHECHUIZHIXINGDEGUANLIKONGZHI,BUMENZHIJIANDEZHINENGXINGWEIWANGWANGQUESHAOWANZHENGYOUJIDELIANXI。TAMEIYOUQUEDINGSHIJIANBIAOZHUN,ZHEIYIZUIZHONGYAODEGONGZUOBIAOZHUNYIBANSHIYOUGAIBUMENDEZHUGUANLINGDAOLINSHIQUEDINGDE,ZHEIJIUDAFUJIAZHONGLEZHUGUANLINGDAODEGONGZUOLIANG;YOUYOUYUBIAOZHUNBUQUEDING,DAOZHIZHENGTIGONGZUOXIAOLVDAFUJIANGDI,YINCIWOMENBIXUDAPOZHINENGDEXIGUAN。PEIYANGXITONGSIWEIXIGUAN。LIUCHENGDAOXIANGCEZHONGDESHIMUBIAOHESHIJIAN,JI,YIGUKE、SHICHANGXUQIUWEIDAOXIANG,JIANGQIYEDEXINGWEISHIWEIYIGEZONGLIUCHENGSHANGDELIUCHENGJIHE,DUIZHEIGEJIHEJINXINGGUANLIHEKONGZHI,QIANGDIAOQUANGUOCHENGDEXIEDIAOJIMUBIAOHUA。MEIYIJIANGONGZUODOUSHILIUCHENGDEYIBUFEN,SHIYIGELIUCHENGDEJIEDIAN,TADEWANCHENGBIXUMANZUZHENGGELIUCHENGDESHIJIANYAOQIU,SHIJIANSHIZHENGGELIUCHENGZHONGZUIZHONGYAODEBIAOZHUNZHIYI。YINCIZAILIUCHENGDEQIANTIXIA,SHIJIANZUOWEIJIBENZUOBIAOJUEDINGLEWOMENXUYAOXITONGDESIKAOWENTI,ERBUSHIJINJINYIJUZIJISUOZAIDEBUMENHUOZHESUOCHUDEWEIZHI,WOMENBIXUXUEHUIXITONGSIWEI。XINGCHENGJIXIAODAOXIANGDEAOMENGUANGDONGHUI。“RENRENDOUYOUYIGESHICHANG,RENRENDOUMIANDUIYIGESHICHANG”,SHISHILIUCHENGDAOXIANGZHONGJILIGECHENGYUANGONGTONGZHUIQIULIUCHENGDEJIXIAO,ZHONGSHIGUKEXUQIUDEJIAZHISHIHAIERSHISHILIUCHENGGUANLIDEYIZHONGGUANSHUFANGSHI,ZHEIGEFANGSHIQIAQIARANGWOMENKANDAOXINGCHENGYIJIXIAOWEIDAOXIANGDEAOMENGUANGDONGHUISHILIUCHENGGUANLIDEBAOZHANG,CONGZHINENGDAOLIUCHENG,WOCHENGZHIWEI“XIANFENGQIYE”DEGUANLICENGDUI“ZHUANBIANYUANGONGGUANNIAN”YOUQIZHONGSHI,TONGGUORANGYUANGONGLIJIEDEGAINIAN,JILIMEIGEYUANGONGCANYULIUCHENGZAIZAO,ZHONGSHIYUANGONGDEJIANYIDENGDENGWANCHENGZHEIGEJIANJUDEGUANLIFANGSHIGAIBIAN,MEIYOUZHEIYANGDEWENHUAFENWEI,LIUCHENGGUANLIZHINENGGOUSHILIUYUXINGSHI,ZHEIYESHIZHONGGUOHENDUOQIYEYINRULIUCHENGZAIZAOBUNENGGOUQUDECHENGGONGDEGENBENYUANYIN。

  组织管理:回答权力与责任是否匹配的问题

澳门广东会  QUANLIYUZERENYIZHISHIGUANLIZHONGXUYAOPINGHENGDELIANGGEFANGMIAN,RANGZHEILIANGGEFANGMIANCHUYUPINGHENGZHUANGTAISHIZUZHIGUANLIYAOJIEJUEDEWENTI。CONGGUDIANZUZHILILUNZHONG,WOMENZHIDAOZUZHIJIEGOUSHEJIXUYAOZUNXUNSIGEJIBENDEYUANZE,YISHIZHIHUITONGYI,YIGERENZHINENGGOUYOUYIGEZHIJIESHANGSI;ERSHIGUANLIFUDU,YOUXIAODEGUANLIFUDUSHI5-6GEREN;SANSHIFENGONG,GENJUQUANZEHEZHUANYEHUALAIHUAFENHENGXIANGYUZONGXIANGDEFENGONG;SISHIBUMENHUA,BAFENGONGSUOCHANSHENGDEZHUANJIYUANGONGJIHEYUYIGEBUMENNEI,YOUYIGEJINGLILAILINGDAOBINGJIAYIXIEDIAO。XIXILIHUIZUZHISHEJIDEGUDIANYUANZE,NIBUNANFAXIANTAZHISHIXIANGLITUPINGHENGQUANLIHEZERENLIANGZHEZHIJIANDEGUANXI。YINCISHIXIANZUZHIGUANLIXUYAOLIANGGETIAOJIAN:ZHUANYEHUAYUFENQUANZHUANYEHUA。WOZIJIYEFAXIANZIJICHULEDUIYULIUCHENGDEPIANAIZHIWAI,HAIYOUYIGEWOXIHUANDECI“ZHUANYEHUA”。ZHUANYEHUANENGGOUJIEJUEHENDUODONGXI,BAOKUOFUWUDEYISHI、FENXIANGDEKENENG,GENGZHONGYAODESHIZHUANYEHUAJIEJUERENMENDUIYUQUANLIDECHONGBAI。RUGUOSHUOWOMENHAIXUYAOBAOLIUZHINENGDEHUA,NEIMEJIEJUEZHINENGSUODAILAIDEFUMIANYINGXIANGDEYOUXIAOTUJINGSHIZHUANYEHUADESHUIPING,RUGUOYIQIEYIZHUANYEWEIBIAOZHUN,WOMENZUNZHONGDESHIBIAOZHUNHEKEXUE,RENMENBUZAIYIKAOQUANLIHEZHIWEILAICHUANDIXINXIHEZHILING。FENQUAN。FENQUANSHIWOKANDAOZUZHIZHONGZUINANZUODAODEYIGEFANGMIAN,YOUSHIHOUKANDAOQIYEYEYOUFENQUANSHOUCE,YEYOUFENQUANZHIDU,DANSHISHISHIQILAICHANGCHANGZOUYANG,HENDUOGAOCENGJINGLIRENXIHUANBAFENQUANKANZUOSHIDIAOZHENGDEWUQIHUOZHEBAFENQUANKANCHENGSHIYIZHONGZHENGCEDEZIYUAN。RUGUOFENQUANZUOWEIZHENGCEZIYUAN,ZHEIGESHIHOUJINGLIRENZUODEBUSHIZUZHIGUANLI,SHILINGDAOGUANLI,YEBUSHIFENQUANERSHISHOUQUAN。FENQUANDEGENBENBIAOZHISHIYIDANQUANLIZUOLEFENPEI,FENPEIZHEBUZAIYONGYOUZHEIGEQUANLI,DANGQUANLIKEYIDIAOZHENGDESHIHOUYIDINGSHISHOUQUANBUSHIFENQUAN,HENDUORENXIHUANHUNXIAOFENQUANYUSHOUQUANDEJIEXIAN。

  战略管理:解决企业核心竞争力的问题

  ANZHAOC.K.PULAHALADE(C.K.Prahalad)HEG.HAMO(Gary Hamel)ZAI1990NIANCHUBANDE《HAFOSHANGYEPINGLUN》SHANGFABIAODE“GONGSIDEHEXINJINGZHENGLI”YIWENZHONGYOUGUANQIYEDEHEXINJINGZHENGLIDEDINGYI,YOUSANGEJIBENTEZHENGZUCHENGLEQIYEHEXINJINGZHENGNENGLI:1、HEXINJINGZHENGLITIGONGLEJINRUDUOYANGHUASHICHANGDEQIANNENG;2、HEXINJINGZHENGLIYINGDANGDUIZUIZHONGCHANPINZHONGGUKEZHONGSHIDEJIAZHIZUOCHUGUANJIANGONGXIAN;3、HEXINJINGZHENGLIYINGDANGSHIJINGZHENGDUISHOUNANYIMOFANGDENENGLI。XIANRAN,ZHEISANGETEXINGDOUFANYINGCHUHEXINJINGZHENGLIDEZUIGUANJIANYAOSUSHICONGGUKEXUQIUDEJIAODUDINGYIQIYEDEHEXINJINGZHENGLI。BUFUHEGUKEXUQIU、BUNENGWEIGUKEZUIZHONGSHIDEJIAZHIZUOCHUGUANJIANGONGXIANDENENGLIBUSHIHEXINJINGZHENGLI;HEXINJINGZHENGLISHOUXIANYINGDANGSHISHENRULIJIEHEZHUNQUEBAWOSHICHANGHEGUKEXUQIUDENENGLI;DUIYUZHEIYIDIAN,HAIERSHIZHEIMEZONGJIEDE:“YUGUKELINGJULIJIUSHIYUJINGZHENGDUISHOUYUANJULI”。HEXINJINGZHENGLIDEJIANLIHEPEIYUDUIYUQUELIQIYEDESHICHANGLINGDAODIWEIHEJINGZHENGSHILISHIJIWEIZHONGYAODE。

  WEICI,QIYEBIXUZHANZAIZHANLVEDEGAODUSHANGCONGZHANGJIYI,。QIYEZIJIXUYAOSHENCHAJINGYINGDEYEWU、SUOYONGYOUDEZIYUANHENENGLI,GUANCHASHICHANGXUQIUHEJISHUYANBIANDEFAZHANQUSHI;TONGGUOYUNYONGQIYEDECHUANGXINJINGSHENHECHUANGXINNENGLI,DUJUHUIYANDISHIBIEBENQIYEDEHEXINJINGZHENGLIFAZHANFANGXIANG,BINGJIEDINGGOUCHENGQIYEHEXINJINGZHENGLIDEJISHUYOUNAXIE,ZHEIXIEJIUSHIZHANLVEGUANLIXUYAOHUIDADEWENTI。YINCIJIANDANDEJIANGZHANLVEGUANLIJIUSHIWEIDEDAOHEXINJINGZHENGLISUOZUODEDUTEDEGUANLINULI,ZAIQIYEHEXINJINGZHENGLIYAOSUDEZHENGHEGUOCHENGZHONG,XUYAOXIANGGUANDEJIZHIYUHUANJINGTIAOJIANJIAYIZHICHI。ZHANLVEGUANLIBAOKUO:YOULIYUXUEXIHECHUANGXINDEZUZHIGUANLIJIZHI,YITUANDUIGUANLIWEIZHONGXINDEFENQUANHUABIANPINGZHUANGWANGLUOZUZHI;CHUANGZAOCHONGMANHUOLIDECHUANGXINJILIJIZHI;RU:HAIERDE“SAIMA”JIZHIHE“SHICHANGLIAN”JIZHI(SHICHANGXIAOYINGDENEIBUHUA)。HAIYOUTONGGUOYISHICHANGWEIDAOXIANG、YIGUKEJIAZHIZHUIQIUWEIZHONGXINDEAOMENGUANGDONGHUIFENWEI。RUHAIERJITUANTONGGUOXIANGHONGXINGDIANQICHANGZHURUZIJIDEYI“CHANYEBAOGUO,ZHUIQIUZHUOYUE”WEIHEXINJIAZHIGUANNIANDEAOMENGUANGDONGHUILAISHISHIQIYESHOUGOUJIANBINGHOUDEZHENGHEGUANLIGONGZUO。LINGWAISHIYILAIJIKAIFANGYOUXIANGHUXINRENDEHEZUOHUANJING。GENGJIANJIEDESHUO,DANGQIYETONGGUOSHIXIANSHICHANGHEGUKEJIAZHIDEDAOLEXIAOYI,QIYEJIUBIXUTONGGUONEIBUGUANLIJINYIBUTIGAOXIAOLV,ZHEIYANGNEIWAIJIEHEKEGOUCHENGJIYOUQIYEZISHENTESEYOUFUHEWAIBUSHICHANGXUQIUDECHAYIJINGZHENGYOUSHI。JIYUZHEIXIE,WOMENRENWEIQIYEHEXINJINGZHENGLITONGYANGSHIYIZHONGYIQIYEZIYUANWEIJICHUDENENGLIYOUSHI,ERQIESHIYIZHIXINGZHANLVEZIYUAN,RUJISHU、PINPAI、AOMENGUANGDONGHUI、YINGXIAOWANGLUO、RENLIZIYUANGUANLI、XINXIXITONG、GUANLIMOSHIDENG。ZHIYOUZAIZHEIXIEFANGMIANJINXINGQIANGHUATUCHU,JIANLIHUBUXINGZHISHIYUJINENGTIXI,CAINENGSHIQIYEHUODECHIXUXINGCHAYIJINGZHENGYOUSHI。

  文化管理:解决企业持续经营的问题

  《FUBUSI》MEINIANYIDUDEMEIGUOFUHAOPAIXINGBANGJIEXIAO,ZHEITONGCHANGSHIYINGXIONGDESHENGDIAN。YINWEIJINRUMEIGUOFUHAOBANGDEREN,HENSHAOXINXIANDEMIANKONG,TAMENDECAIFUSHIMANMANJILEIQILAIBINGKEYIGONGKAIDULIANGDE。ERMEIDAOZHONGGUOFUHAOBANGJIEXIAO,QUEDOURANGWOMENGANDAOSHENGCUNHEHUIMIEDESHENMIMAODUN。YINWEICHULEYIXIECHUANQIGUSHI,DADUODOUJINGBUZHULIXINGDETUIJIUHEKAOLIANG。SUIZHEFUBUSIZHONGGUOFUHAODEYIGEGELUOMAHUOZAOYUBUCE,ZHONGGUORENKAISHIDUICAIFUYOULEJIEXIN,RENMENYUSHIZHUYIDAOLEFUHAOYUQIYELINGXIUDEQUBIE,DANPINGCAIFUBINGBUNENGCHENGWEIZHEIGESHEHUIDEDONGLIANG,QIYELINGXIUZHONGYUCHENGWEIRENMENGUANZHUDEJIAODIAN。QIYELINGXIUCHENGWEIJUJIAODEZHONGXIN,FANYINGLEYIZHONGSHENKEDESHEHUIGUOCHENG。ERQIYELINGXIUDAIBIAOZHEMINZUJINGSHENDEFANGXIANGBIAO,YIGEQIYEDEAOMENGUANGDONGHUIZHIGENYUAN,SHIQIYELINGDAORENDESIWEIYINGUOHEGUANLIFANGSHIDETIXIAN。YINWEISIWEIFANGSHIBUTONGWOMENKANDAOQIYEDECHIXUYUFOU。AOMENGUANGDONGHUIJISHIQIYEDEHEXINLINGHUNYESHIQIYEDEBENZHITEZHENG,SHIJIYUQIYEJIATUICHONGHEZHIXINGDEGUANLIFANGSHIXIACHANSHENGDETUANDUIJIXIAODE;CONGGUANLIFANGSHIDEJIAODU(DINGLIANG)GUANLIFANGSHIDUIAOMENGUANGDONGHUIDETUIDONGYOUZHEIYANGDEFAZHANGUOCHENG:RENSHIZHIDU→RENDEGUANLI→QIYEGUANLIFANGSHI→HEXINJIAZHIGUAN→AOMENGUANGDONGHUI。SUIZHEQIYEDEFAZHAN,AOMENGUANGDONGHUIDEFAZHANTONGCHANGLIJINGQIYEJIAGEXINGMEILI(QIYEJIAWENHUA)→TUANDUIGEXINGMEILI(TUANDUIWENHUA)→QIYEGEXINGMEILI(AOMENGUANGDONGHUI)→DAOZUIZHONGXINGCHENGDESHEHUIGEXINGMEILI(JINGZHENGXINGWENHUA)。SUOYIAOMENGUANGDONGHUIGUANLIYAOJINGLI:SHENGCUNMUBIAODAOXIANG、GUIZEDAOXIANG、JIXIAODAOXIANG、CHUANGXINDAOXIANG、YUANJINGDAOXIANGDEZHUBUGUODU,CAIKEYIBAOZHENGQIYENENGGOUZHUBUCHENGZHANG。CONGAOMENGUANGDONGHUIDEFAZHANJINCHENGLAIKAN,ZHONGGUOQIYEZAIGUOQUDEJIN20NIANSHIJIANLIYIJINGZHUBUXINGCHENGHETILIANLEJUYOUCHUANGXINDAOXIANGDEAOMENGUANGDONGHUI;SUIZHESHICHANGJINGZHENGJIGUOJIHUAJINGZHENGDERIYIJULIE,ZHONGGUOQIYEZHENGZAITUIDONGZHEZIJIDEAOMENGUANGDONGHUIXIANGYUANJINGDAOXIANGDEJINGZHENGXINGWENHUAZHUANXING,ZHEIQIZHONGBIRANHAIYOUXIANGDANGZHANGDELUYAOZOU。SUOYIAOMENGUANGDONGHUIJIANSHESHIYITIAOMANZHANGDELU,ZHEITIAOLUBANSUIZHEQIYECHIXUCHENGZHANGDEJIAOBU。

  JIHUAGUANLI、LIUCHENGGUANLIHEZUZHIGUANLIHECHENGWEIJICHUGUANLI,ZHEISHIQIYESHENGCUNDEGUANJIAN。ZHANLVEGUANLIHEWENHUAGUANLISHIGENGGAOYIGECENGMIANDEGUANLI,BUYAOBAZHANLVEGUANLIHEWENHUAGUANLIFANGZAIQIYEGUANLIDEJICHUSHANGLAIZUO,ZHEIYANGHUISHIDEQIFAN。

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