澳门广东会

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华财财税服务电话400-605-1919

疫情改变了市场,转型中的企业如何制定发展战略?

时间:2020-03-05 编辑:华财会计

  疫情改变了市场,改变了客户消费习惯。

澳门广东会  SHANGCHANGGUANMENLE;FANDIANTINGYELE;YULEJINZHILE;SHITIXINGYEMEITIANDOUZAIKUIQIAN……

澳门广东会  DANSHIWEIJITONGSHIYEBANSUIZHESHANGJI,LIANXUJIEDAOHAOJIWEIJIAOJILAOBANDEZIXUN,WENWOZENMEBAN?

澳门广东会  WOGAOZHI,CHULEZHONGDIANGUANZHUXIANJINLIUWAI,GUANJIANYAOYOUHUAQIYEYUNYINGCHENGBEN,QIYEYAOYIKUAJIESIWEITISHENGRENZHINENGLI,JIANGYINGXIAOJINHUAFANGZAISHICHANGZUIQIANXIAN,BUNENGKAOLAOTAOLULAOJINGYANLAOFANGFALE:JIANSHAODUIREN、DUIDI(DIANMIAN、BANGONGSHI)DEYILAI,LAOBANBIXUHETUANDUIZAICHUANGXINDEGUOCHENGZHONGWEICHIDONGTAI,BIRUCAIQUXIALIEFANGSHI:

  CHANPINZAIXIANHUA、FUWUZAIXIANHUA、YEWUZAIXIANHUA、GUANLIZAIXIANHUAJIBANGONGZAIXIANHUA。

澳门广东会  QIEJI:ZAICHANPINCENGMIAN,WOMENXUYAOJIEHECHANPINHEFUWULAICHUANGXIN,“CHANPINBUSHIYONGLAIMAIDE,ERSHIYONGLAIFASHENGGUANXIDE”,ZHEIYIGUANNIAN,SHIXINJINGJISHIDAIDEHEXINGUANNIANZHIYI。

澳门广东会  HENDUOQIYEHEGERENHUODETONGKUDEYUANYIN,ZHUYAOSHIZAIQIANGDIAOCHANPINDEBENSHEN,ERBUSHICHANPINBENSHENDEJIAZHI。QISHISUOYOUDECHANPINDOUSHIYOUTIANHUABANDE,ZHIYOUYINGXIAOCAISHIWUXIANDE。ZAIXIAOFEIZHEYUQIYEGONGCHUANGJIAZHISHIDAI,JIAZHIBUZAIJINJINGUANHUCHANPINYUFUWU,GENGZHONGYAODESHIXIAOFEIZHETIYAN,CHANPINHUOFUWUCHENGWEIYIZHONGYONGLAICHUANGZAOTIYANDERENGONGZHIPIN。RUJINDEYINGXIAOHEXIN,BUSHIZHANLINGYONGHUDEYANQIU,ERSHIZHANLINGYONGHUDEZUIBA,KAOYONGHUDEKOUBEILAIZUOHAOCHUANBOHEYINGXIAO。KOUBEIYUCHANPINYOUGUAN,KOUBEISHIZUIDADELIULIANG。DANKOUBEIBINGBUYOUCHANPINJUEDING,ERSHIYOUQIYEYUYONGHUGUANXIJUEDING。

  CONGBENZHISHANGLAISHUO,SHIJIEZHENGZAI“YOUYINGBIANRUAN”。

澳门广东会  HEWEIYING? DAGONGYESHIDAIJIUSHIYING。GONGYESHEHUIWEILESHIXIANDAGUIMO、BIAOZHUNHUASHENGCHAN,RENMENCHENGLILEZUZHI,YINGXINGDIZHIDINGCHULEGEZHONGTIAOTIAOKUANGKUANGDEZHIDU,RENMENXUYAOZAIGUIDINGDESHIJIANZUOGUIDINGDESHIQING,WANCHENGGUIDINGDEMUBIAO,XISHENGXIAOWOCHENGQUANDAWO。SUOYIRENSHIBIXUFUCONGZUZHIDE,ZHEIGESHIJIESHIJIANGYINGDE、BINGLENGDE。

澳门广东会  HEWEIRUAN? SHUZISHIDAIJIUSHIRUAN。WEILAIDEQIYEHEZUZHISHISONGSANDE,JIROUXINGYOULINGHUO。“ZUZHILI”YEHUIBIANCHENGYIZHONG“HAOZHAOLI”,HULIANWANGDEGAODUXIEZUOXINGSHIMEIGE“GETI”DETIANFUHEXINGQUYOULEYONGWUZHIDI,SHENGHUOHEGONGZUOJIANJIANKAISHIRONGWEIYITI,TONGGUOYONGYOUDEZHISHI、CAIHUA、JINENGRENMENJIUNENGYONGYOUTIMIANDESHENGHUO......

  WOMENDESHIJIEZHENGZAICONG“DAGONGYESHIDAI”MAIXIANG“SHUZISHIDAI”,ZHEISHIYICHANGFEICHANGWEIDADE、SHENKEERYOUWEIMIAODEBIANGE。

澳门广东会  ZAIZHEIGEBEIBIANHUAJIASUDESHIDAI,QIYEJINGYINGYIJINGCONGCHANPINHEXIAOFEIZHEXUQIUWEIZHONGXIN,ZHUANXIANGYIXIAOFEIZHEDEQINGGANGONGMINGHETIYANWEIZHONGXIN。

澳门广东会  YOURENSHUO,ZHONGGUOZUIHAODESHIDAIYIJINGGUOQULE,YINWEIHONGGUANJINGJISHANGZHANGDASHIHEGEXINGGEYEDEHONGLIQIDOUYIJINGBUZAI。

  ERWORENWEIZHONGGUOZUIHAODESHIDAIJIUZAIYANXIA!

  YINWEICOURENAODERENDOULIKAILE,ZHISHENGXIAZHENZHENGREAIZHEIGEXINGYEDERENZAIJIANSHOU。

  DEQUE,YANXIAQIYERIZIBUHAOGUO!DANYEWANGWANGYUNZANGLEGENGDUOJIHUI。

  WORENWEI,ZAIDANGXIA,QIYESHENGCUNYUFAZHANYILAI3DIAN:

  1、SHEHUIHUADEJIAZHICHUANGZAO;

  2、WANGLUOHUADESHENGTAICUNZAI;

  3、SHISHIHUADESHICHANGDONGCHA。

  GUOQU,ANZHAOBOTEDEGUANDIAN,QIYEDEJINGZHENGYOUSHIHUOQUZAIYUZHENGHEYITIAOJIAZHILIANZHANKAIJINGZHENG,YIHUOTONGGUOZAIJIYOUJIAZHILIANSHANGDE“JINGZHUNDINGWEI”LAIHUOQUCHAYIHUAYOUSHI;DANSHIHULIANWANGSHIDAIDELAILIN,YIJINGDAPOLEZHEIZHONGCHUANTONGDEXIANXINGJIAZHILIAN,ERSHIYAOJIEZHUHULIANWANGJINXINGDUANDAODUANDEZHONGSU,ZHENGHEQIYEDEYANFA、SHEJI、CAIGOU、SHENGCHANYIJIYINGXIAODENGGEGEHUANJIEXINGCHENGWANGLUOHUADEPINGTAI,ZUIDAXIANDUDIDAPOXINXIBILEI,JINERSHIXIANDUIKEHUXUQIUDEJISHIXIANGYING。

  WEICI,WOHELANGEZHIYANGTUANDUIZAIWEIKEHUFUWUSHI,JIJITUIJIN“PINGTAIHUA+SHENGTAIHUA”DEXIETONGZHANLVE,ZHUYAOCELVERUXIA:

  DIYI、ZUOHAODINGCENGSHEJI,ZHENGGEQIYEJIANGOU“JIAZHIGEXINGYUWENHUAZIXINWEI”YITIDEJIAZHILIANZHANLVEBUJU。

澳门广东会  DIER、QIYEDEZUZHIJIEGOUSHIFUNENGSHENGTAIXING。

  DISAN、ZHENGGEQIYELIYONGSHUJUHUAQUDONG,MEIYOUSHUJUQUDONGJIUMEIYOUPINGTAIHUAGUANLI。WENHUAJIAZHIGUANTONGYI,ZUODAOGONGSHIGONGDAN、GONGCUNGONGXIANG,DANGRANZHEILIMIANHAIBAOKUOBIAOZHUNHUA、LIUCHENGHUA、MOKUAIHUA。

  RUJIN,YOUXUDUOQIYEZAIMANGZHE“ZHUANXING”,DANYOUYUFANGXIANGBUDUI,DIEJINLEBUSHAOKENG,ZUIHOUGAOCHENGLESHIBAIDE“ZHUANXING”,ZAOYULEXUDUOCANTONG……JUTISHUO,TAMENDUIYUZHUANXINGCUNZAIYIXIARENSHIWUQU:

澳门广东会  1、ZHUANXINGJIYIWEIZHETOUSHENYIGEXINDEXINGYE。 HULIANWANGBIJIAOREMENJIUZUOHULIANWANG,DIANSHANGREMENJIUZUODIANSHANG,DASHUJUREMENZUODASHUJU,XIANZAIAILIUXINGLEKAISHIZUOAI;

  2、ZHUANXINGJIYIWEIZHEFANGQISHIYE。YINWEIZUOSHIYEHENXINKU,JIUKAISHIZOUZIBENYUNZUO。ZHENGGEZHONGGUOYOU18000JIADETOUZIGONGSI,HENDUO90%YISHANGKENENGDOUSHIGEZHONGWANPIAOZHEZUODETOUZIGONGSI;

  3、ZHUANXINGJIYIWEIZHEYONGBAOHULIANWANG;

  4、ZHUANXINGYAOJUBEIHULIANWANGSIWEI,YAO“ZHUANZHUJIZHIKOUBEIKUAI”;

  5、ZHUANXINGJIKUAJIEZHENGHE,JIUSHIGEZHONG“HULIANWANG+”;

  6、ZHUANXINGJUYOUDUMENMIJI,NENGGOUZUODAO“YIZHAOXIANCHIBIANTIAN”。

  SHISHISHANG,YONGBAOHULIANWANG、YONGZIBENDEFANGSHIDENG,JINJINSHIZHUANXINGDEYIBUFEN,ERFEIQUANBU。DANCONGYIDIANCHUFAQUZHUANXING,CHENGGONGDEGAILVSHIBIJIAODIDE。

澳门广东会  ZHUANXINGSHIZHIZAIZIJISHUXIDEXINGYEHELINGYUNEICHUANGCHUYITIAOSHENGLU,TIAOCHUYUANLAIKUANGJIAQUSIKAO,GAIBIANXIANZHUANG、QIUDESHENGLU。

  ZHUANXINGSHIYIJIZHIDUANGONGRENZHIZHANG,YIGEQIYEMAORANZHUANDAOQUANXINXINGYE,JIMEIYOUXINGYEJINGYAN,YOUMEIYOUKEHUJICHU,YEMEIYOUSHUXIJIANGUANTUANDUI,SHIBAISHIDAGAILVSHIJIAN。

  BIRUGUGEZUOWURENQICHE,SHENMEKUAJIEDIANFU,ZHONGGUOHULIANWANGGONGSIYEFENFENXIAOFANGZHI。KENIBUZHIDAODESHI,WURENJIASHIJISHUBENLAIJIUSHIGUGEDEZHANGXIANG,TABINGMEIYOUKUAJIE,ERSHIBATADEHEXINJISHUYANSHENDAOLEZIDONGJIASHISHANG。HENDUOZIDONGJIASHIYUANBENYONGDEJIUSHIGUGEDETUXIANGCHULIJISHU,TUXIANGHESHUJUCHULIDEJISHUZHEIZHENGSHIGUGESOUSUODUONIANLAIJILEIDEYOUSHISUOZAI。

澳门广东会  NIBUNENGBAGUGEDEQICHEKANCHENGSHIYILIANGQICHE,YINGGAIBATAKANCHENGSHIYIBUQIANGDADESHUJUCHULIQI,YINWEITATONGGUOSHENGGUANGDIANGEZHONGGEYANGDECHUANGANQIZAISHIBIEZHOUWEIDEHUANJING,BAZHEIYIXILIECHUANGANQIHUODEDEXINHAOSHURUDAOTADEZHONGYANGCHULIQIDANGZHONGQU,PANDUANWOZHEIGECHEZHOUWEIDOUYOUJILIANGCHEZAIKAI,ZHEIJILIANGCHEDESUDUSHIDUOSHAO,FASHENGPENGZHUANGDEGAILVSHIDUOSHAO,JINXINGKUAISUDIYUNZHUAN。SUOYIGUGEDEZIDONGJIASHIQICHESHIJISHANGBUSHICHUANTONGYIYIDEQICHE,TADEHEXINSHIQIANGDADESHUJUHETUXIANGDECHULIQI,ERZHEIYUANBENJIUSHIGUGEDEHEXINJISHU。

澳门广东会  ZAITANZHUANXINGZHIQIAN,XIANLAIKANKANXIAMIANZHEIGEANLI,KEYIJIWOMENSHENMEQISHI:

澳门广东会  TIYUMINGXINGLIUXIANGSHIZHONGGUOTIYUTIANJINGSHISHANG、YESHIYAZHOUTIANJINGSHISHANGDIYIGEJIAOYUNHUIGUANJUN、SHINEISHIWAISHIJINSAIGUANJUN、GUOJITIANLIANDAJIANGSAIZONGJUESAIGUANJUN、SHIJIEJILUBAOCHIZHEDUOXIANGRONGYUYUYISHENDEYUNDONGYUAN,KEWEIZHONGGUORENDEJIAOZUO。

  KESHINIZHIDAOMA?LIUXIANGXUNLIANKUALANJINGRANSHIBANLUCHUJIA。1993NIAN,LIUXIANGZAIGANGGANGXIAOXUESINIANJIDESHIHOUBEIXUANRUSHANGHAISHIPUTUOQUSHAONIANTIXIAO。DANGSHILIUXIANGZHUYAOXUNLIANDESHITIAOGAO,100MIDUANPAOSHIFUZHUXUNLIANXIANGMU。RANER,TAZAIZHEILIANGGEXIANGMUSHANGDECHENGJIDOUBUTAIHAO。YINWEISHENTITIAOJIANDEYUANYIN,LIUXIANGZAITIXIAOLAOSHIYANZHONGYUANBENZHISHIYIGEZHONGDENGZHIオ,HUOXUZHONGQIYISHENGYEBUHUIYOUSHENMEFEIFANDECHENGJIU。KESHIZAIYICISHANGHAISHIQINGSHAONIANTIANJINGSAIZHONGLIUXIANGBEIKUALANJIAOLIANFANGSHUIQUANKANDAOLE。ZAIFANGJIAOLIANDEYANLI,LIUXIANG“SUDUKUAI、BAOFALIHAO、JIAOHUAILILIANGQIANG,SHIKUAILIANTIANJINGDELIAO,TONGSHIYAOTAIZHANG、RENDAIJIN,YEXIANZHILETAZAITIAOGAOSHANGDEFAZHAN。”TAZAILIANDUANPAODEYUNDONGYUANLISHITIAODEZUIGAODE,ZAITIAOGAOYUNDONGYUANLISHIPAODEZUIKUAIDE,SHENMEXIANGMUNENGJIEHEZHEILIANGZHONGTEDIANNI?DANGRANSHIKUALAN!JIUZHEIYANG,LIUXIANGZHUANXINGLE,BINGZAIYADIANAOYUNHUISHANGYI12.91MIAODECHENGJIYIZHANCHENGMINGCHENGWEIZHONGGUORENDEJIAOZUO。LIUXIANGBIANLEMA?

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